In a category dominated by staged rooms and freshly painted walls, this communication was unexpected and stood out.

Posters, print and POS.

Selected to work on Hamilton-Wentworth District School Board’s 2023-2028 Multi-Year Strategic Plan. Strategic development, branding, concept development including copywriting, design, creative direction and asset production. Video, posters, banners, PPT template and brand guidelines.

Strategic Direction: Position HWDSB as a leader in education—a best-in-class choice for student achievement, success, learning and whole-person development.

Desired Outcome: Create, implement and execute a thoughtful, modern and compelling communication approach and visual identity, associated tactics and assets in support of HWDSB’s MYSP launch and life cycle.

Creative development for P&G in the U.S.

Voted at P&G US to be: "Print Ad of the Year".

Print and outdoor.

Also part of the campaign were posters that were mounted on the inside of change room doors at clothing retailers.

Freelance with Leo Burnett.

Branksome Hall is a prestigious, all-girls, independent school located in Toronto, Canada.

All work original and created by Clarke Agency. We developed multi-media campaigns for Branksome Hall for four years.

Results we’re impressive. During the first year the campaign ran, Open House attendance was almost 40% higher than the year before. While enrollment was 65% higher. (Case Study.)

The website was recipient of a Silver Circle of Excellence Award from CaseAdvance. (2,800 + entires.)

Engaged by QuadReal Property Group to create a series of hoardings for Cloverdale Mall, working with their new tagline: "All you need". An effort to position the mall as the place to get all your everyday items and services.

The solution was a series of mash-ups using everyday items. A leasing booklet was also created and designed. The mash-ups were also used on the website, however we did not design the website.

Multi-media, long-running campaign.

Art direction: Clarke Smith / Edd Baptista

Branksome Hall, one of Canada's most prestigious all-girls schools, launched their 'Women Strong' lecture series with none other than Gloria Steinem.

Branksome Hall created this series of influential women speakers to both enlighten paying audiences as well as position the school as preeminent in preparing female leaders of the future.

A multi-media campaign directing people to a site to purchase tickets. This speaker series was invaluable in helping increase enrollment 65% over the previous year.

Noodle is a key component of Branksome’s Innovation Agenda - a new business accelerator. Accelerators are programs that help entrepreneurs develop start-up ventures and support them in realizing their innovative ideas. Common in the post-secondary and corporate sectors, Branksome’s Noodle is the first accelerator in a Canadian high school.  

Noodle teaches students to identify problems, think critically about solutions, and then bring these solutions to the real world through a viable business venture. 

As in all the school’s innovation initiatives, efforts are made to connect the students’ work in Noodle, to the real world. Students taking part in Noodle will be mentored by some of the most innovative and disruptive entrepreneurs in Toronto thanks to partnerships with experts in fields such as Artificial Intelligence (AI) and the Internet of Things (IoT).

Students then pitch their own ideas.

Clarke Agency was involved in naming and all creative development. 

This new business endeavor had specific aims. To encourage conversation about Complex Chronic Disease – the suffering of 2 or 3 life threatening illnesses at once. And to position Bridgepoint as experts in the field to help raise money for expansion. (Before we could ask for money, people needed to be aware of the problem.) This campaign, got people talking, earned a bunch of media coverage and started conversations at fund-raisers. A microsite and print ads gave details. Before long, everybody knew all about Osteocanceritis. Multi-media campaign.

Freelance with Ground Zero.

Provided strategic and creative direction.

The results were impressive.

Multi-media campaign.

Collaboration with Agency 361 developing digital communication for a number of products and services. In-branch, online, multi-media campaigns.

Discover the unexpected during Toyota Red Tag Days was the strategy for this campaign.

People making due without a Toyota makes for engaging viewing. A Toyota during Red Tag Days is the perfect solution.

Multi-media campaign. 

Writer/art director. Freelance with DentsuBos.

The Centre for Dreams is a not-for-profit organization.

Clarke was engaged to develop communication for a Virtual Wellness Weekend in July, 2020, after the first wave of Covid.

The creative solution reflected how everyone was feeling. Wilted, tired and broken.

Lifeless flowers seemed to be the perfect metaphor. And a sophisticated approach was perfect for a predominantly female target.

Media: Video, posters, social and OOH.

A full page newspaper announcement for Pusateri's reopening after closing due to a massive fire.

Writer: Paul Ruta

Multi-media campaign for HDTV’s that ran during the NHL hockey playoffs in Toronto and Vancouver. Subway posters, including station domination, newspaper, outdoor and digital.

Enlightening the public about the importance of the Children's Aid Foundation's work meant revealing the shocking truths children in abusive and neglectful homes face every day.

Despite a message many would rather turn their heads away from and a very limited budget, the impact was felt immediately. The video views were multiple-times the most optimistic forecast. The growth of their online followers and supporters was just as robust and continues today.

Digital campaign.

Freelance with Halo.

QuadReal approached Clarke Agency to assist in launching a new initiative: Office tenants now allowed to bring their dogs to work.

Fun project that included naming, logo design, posters and signage.

I was in the edit suite showing the rough cut of the video to the client. We played it twice after which he jumped off the couch screaming: "That is @#$%ing awesome!" We didn't change a thing.

TV, print and posters. 

Who says a general contracting company can’t be sophisticated and stylish? Brand development for Concierge Construction shown here as applied to a presentation sales deck and construction site hoardings.

Outdoor.

Word mark and website design for a pond & Japanese garden builder. Website named "Website of the Day" by Communication Arts Magazine.

Pro-bono (spec) work for Lung Health Foundation. They decided not run this campaign. It would have performed well.

Corporate over creativity.

The task was to develop a retail campaign to work with the existing brand campaign. The client was surprised when I showed him the result. He didn't think it could be done. Shown here, the newspaper insert. The brush strokes on the cover lined up with the vehicles on the inside.

Freelance with Chiat Day.