Enlightening the public about the importance of the Children's Aid Foundation's work meant revealing the shocking truths children in abusive and neglectful homes face every day.
Despite a message many would rather turn their heads away from and a very limited budget, the impact was felt immediately. The video views were multiple-times the most optimistic forecast. The growth of their online followers and supporters was just as robust and continues today.
Digital campaign.
Freelance with Halo.