Selected to work on Hamilton-Wentworth District School Board’s 2023-2028 Multi-Year Strategic Plan. Strategic development, branding, concept development including copywriting, design, creative direction and asset production. Video, posters, banners, PPT template and brand guidelines.
Strategic Direction: Position HWDSB as a leader in education—a best-in-class choice for student achievement, success, learning and whole-person development.
Desired Outcome: Create, implement and execute a thoughtful, modern and compelling communication approach and visual identity, associated tactics and assets in support of HWDSB’s MYSP launch and life cycle.