In a category dominated by staged rooms and freshly painted walls, this communication really stood out. Benjamin Moore has many unique colours and this campaign was about the power of these wonderful colours. Really proud of this work. Used as posters, print and POS.
Branksome Hall is a prestigious, all-girls, independent school located in Toronto, Canada.
Clarke Agency has been developing multi-media campaigns for Branksome Hall for three years.
Results have been impressive. During the first year the campaign ran, Open House attendance was almost 40% higher than the year before. While enrollment was 65% higher.
Here are some of the concepts.
A fave concept/campaign of mine. A nice, simple idea. This was a multi-media campaign, with the exception of digital.
Art direction: Clarke Smith / Edd Baptista
I was hired to develop creative for P&G in the U.S.. These concepts were used for print and outdoor. The shirt in the jar ad was voted on internally at P&G to be: "Print Ad of the Year". Quite proud of this work.
Also created posters that were mounted on the inside of change room doors at clothing retailers.
Branksome Hall, one of Canada's most prestigious all-girls schools, launched their 'Women Strong' lecture series with none other than Gloria Steinem. Branksome Hall created this series of influential women speakers to both enlighten paying audiences as well as position the school as preeminent in preparing female leaders of the future. A multi-media campaign directing people to a site to purchase tickets. This speaker series was invaluable in helping increase enrollment 65% over last year.
I was hired to provide both creative and strategic direction. The television was the first step away from DRTV and performed well. This was a multi-media campaign.
This new business endeavor had specific aims. To encourage conversation about Complex Chronic Disease – the suffering of 2 or 3 life threatening illnesses at once. And to position Bridgepoint as experts in the field to help raise money expansion. (Before we could ask for money, we needed people aware of the problem.) This campaign, got people talking, earned a bunch of media coverage and started conversations at fund-raisers. A microsite and print ads gave details. Before long, everybody knew all about Osteocanceritis. Multi-media campaign.
Regarding the TV spot, I remember being in the edit suite, showing the rough cut to the client. We played it twice and then he jumped off the couch screaming: "That is @#$%ing awesome!" We didn't change a thing. This was a lot of fun to work on. TV, print and posters.
Enlightening the public about the importance of the Children's Aid Foundation's work meant revealing the shocking truths children in abusive and neglectful homes face every day. Despite a message many would rather turn their heads away from and a very limited budget, the impact was felt immediately. The video views were multiple-times the most optimistic forecast. The growth of their online followers and supporters was just as robust and continues today. Digital campaign.
Noodle is a key component of Branksome’s Innovation Agenda - a new business accelerator. Accelerators are programs that help entrepreneurs develop start-up ventures and support them in realizing their innovative ideas. Common in the post-secondary and corporate sectors, Branksome’s Noodle is the first accelerator in a Canadian high school.
Noodle teaches students to identify problems, think critically about solutions, and then bring these solutions to the real world through a viable business venture.
As in all the school’s innovation initiatives, efforts are made to connect the students’ work in Noodle, to the real world. Students taking part in Noodle will be mentored by some of the most innovative and disruptive entrepreneurs in Toronto thanks to partnerships with experts in fields such as Artificial Intelligence (AI) and the Internet of Things (IoT).
Clarke Agency was involved in naming and all creative development.
I worked on McDonald's for a couple years. The elevator spot was a highlight for me. I love the simplicity.
SHOP.CA was a Canadian e-Commerce destination with a wide range of products and services. The company was close to closing its doors when I was hired to re-develop the brand. Unfortunately, the company didn't survive. Even so, I'm still proud of the work. This is a small sampling. Just digital.
A social media campaign (Instagram & Twitter) for Beer Canada who represent domestic brewers. They promote responsible drinking and beer as part of a healthy lifestyle.
"Discover the unexpected during Toyota Red Tag Days.", was the brief. The concept was simple and fun. People making due without a vehicle made for engaging viewing. A Toyota, during Red Tag Days, was the perfect solution. A multi-media campaign.
This was a multi-media campaign that ran during the NHL hockey playoffs in Toronto and Vancouver. The brief was clarity of picture. Primarily outdoor with some digital. There was also subway domination.
I was engaged by Bentall Kennedy to develop hoardings for Cloverdale Mall to work with their new tagline: "All you need". It was an effort to position the mall as the place to get all your everyday items and services. I created a series of mash-ups using everyday items. I also designed a leasing booklet. The mash-ups were used on the website, however I did not design the website.
The task was to develop a retail campaign to work with the existing brand campaign. The client was surprised when I showed him the result. He didn't think it could be done. Shown here, the newspaper insert. The brush strokes on the cover lined up with the vehicles on the inside.
A series of newspaper that ran once a week in the Globe. Each featured an icon representative of an aspect of nature or otherwise that inspired something in the vehicle.
This is the first excursion into mass media for PotashCorp. New business for all involved. The campaign included national TV and supporting print. Israeli sand artist Ilana Yahav brings to life the story that nourishing the soil with potash leads to the nourishing of minds. To do so she traded her usual medium of sand for granules of potash itself. Hang in to watch the making-of video. Graham Lee executed the spot.
I worked at Taxi for a couple of years. I'd never take credit for creating this campaign, though my partner and I worked to give the critters a more active role in the communication. This was part of a mult-media campaign. One of my fav spots. I remember watching it in a theater and people cheering. That was pretty cool.
The debate continues - whether to vaccinate your children or not. Truth is, the more people who vaccinate, the better off we all are. My partner and I developed a number of concepts for the Ministry of Health. This is the one they chose.
Conceptual art director: Clarke Smith
I love doing posters.
Here's a few random ones.